Frequently Asked Questions

Proof of life marketing is the concept that your business needs a consistent, active social media presence just to prove you are open, operational, and trustworthy. It is not about going viral or growth hacking. It is the baseline: customers Google your business, find your Instagram, see it has not posted in 6 months, and assume you are closed. Regular, professional posts show you are active.

72.8% of internet users research brands on social media (DataReportal, Digital 2025). 76% have purchased something they saw in a social post (HubSpot). 24% of people who read your reviews also check your social media before deciding (BrightLocal, 2025). Inactive accounts mean lost customers.

A freelance social media manager charges £500+ per month. PlanPost Starter is £39/month. PlanPost never misses a post, generates sector-specific content (not generic stock photo posts), and the AI quality loop ensures consistent quality. It is not a replacement for a full creative strategy — it is proof of life, automated.

Every post goes through a draft, critique, and refine cycle. Content is sector-specific — a gym gets gym content, not generic small business tips. On Pro tier, reference image injection generates AI images that look like YOUR actual business. On Growth+, every caption is AI-rewritten to be unique.

It depends on your tier. Starter: 2 posts per week. Growth: 5 per week. Pro/Agency: 10 per week. That is enough to maintain proof of life without spamming your followers.

We have a growing library of sectors including electronics repair, gym and fitness, hairdresser/salon, dental practice, cafe/coffee shop, personal trainer, and more. You can request custom sectors, and mix multiple sectors with weighted ratios if your business covers more than one area.

Every piece of content goes through three stages: Draft (initial generation with sector context), Critique (AI review for quality, tone, and engagement), and Refine (rework based on feedback). If the content still does not meet the quality threshold after refinement, the cycle repeats. This prevents low-quality AI slop from reaching your feed.

On Pro and Agency tiers, yes. Upload reference photos of your shop, products, and staff. The AI generates new images that match your actual business — your gym floor, your salon chair, your repair bench. Starter and Growth tiers use images from the sector content library.

PlanPost supports 199 countries with public, religious, and cultural holidays built into the content calendar. UK bank holidays, US Independence Day, Diwali, Lunar New Year — all automatic. No setup needed.

Yes. Your content library shows all generated posts with options to edit, approve, or reject. You have full control over what gets published.

14-day Starter trial with full features. No credit card required.

Your account automatically moves to the Free tier. Posts will include a "Powered by planpost.app" footer. Upgrade any time to remove it.

Upgrade or downgrade any time. Billing is pro-rated.

Extra posts, extra videos, and extra brands (Agency tier). Priced per tier and billed alongside your monthly subscription.

Phase 1 (current): download and export for all major platforms — Instagram, Facebook, LinkedIn, TikTok, Twitter/X, Pinterest, YouTube, and Google Business. Phase 2: auto-posting directly to your connected accounts.

Defence-in-depth security model with tenant isolation, encrypted data at rest, and company-scoped access controls. All infrastructure runs on Cloudflare. Payments are handled by Stripe (PCI compliant).

Agency tier: 3 brands included, unlimited extras at £59/month each. Each brand gets its own sector, tone, reference images, and content calendar.